Xrail
Engineering the Future
Xrail is an international industry leading multi-disciplinary rail infrastructure expert providing safe, innovative and cost-effective solutions. They wanted to overhaul their strategic brand architecture, formulate a structured approach to their messaging, and undertake a full brand identity refresh across their digital and print media channels - all to be relaunched and rolled out to coincide with a major industry exhibition in Madrid.
Brand Identity
A streamlined logo was redesigned for international legibility with a fresh colour palette and a bespoke suite of illustrations and photographic style guides that signify clarity, diversity and efficiency.
Website
The tagline ’Engineering the Future’ was developed for flexible storytelling across their digital channels to showcase their partnership approach across a unique range of future-facing solutions.
a future themed suite of landing pages and social assets were developed To facilitate Xrail’s global expansion strategy by showcasing their best work to the EMEA region
Communications Strategy
To grow Xrail’s international client base, a streamlined business operating model was created, visualised by a simple graphic that describes their core offerings along with a communications framework to guide their messaging across digital channels and event collateral.
Xrail’s new multi-channel brand encompasses all platforms from workplace interiors, to large format exhibition graphics and supporting event collateral
Xrail saw a 281% increase in overseas sales
Brand Book
Xrail won the prestigious Queen’s Award for Enterprise in recognition of the company’s outstanding achievements in international trade
