Academia
The Technology Group
Academia are a leading IT solutions provider specialising in Education, Public Sector and B2B. We partnered to create a clear brand strategy to reposition their perception in the marketplace from a value-added reseller to a multi-service provider. Pivotal to this process was a digital overhaul including a visual identity refresh, website redesign and relaunch, and the development of a content management system that provided their in-house team with both flexibility and consistency.
Website
Academia's future-focused digital relaunch celebrates its heritage as Apple and Adobe experts while opening up to a broader portfolio of new clients.
Digital Guidelines
The new visual identity and CMS guidelines were designed to provide their in-house team with flexibility and consistency.
Icon Suite
Part of the brand refresh includes a suite of over 1000 icons and a fresh new colour palette.
Sales & Marketing Strategy
AcademiaONE, a strategic sub-identity, was developed and designed into a streamlined process to showcase a portfolio of exceptional solutions and services.
Imagery
Art direction for imagery spans a wide variety from generative Ai to authentic candid photography that spotlights their employees.
Collateral
The new identity and business operating model was further expanded into a suite of sales and marketing brochures and PDFs.
after the rebrand, academia Closed the year with 22% revenue increase, setting ambitious organic growth targets of over 20% for the following year.
