Cambridge spark
Upskilling for the Era of AI
Cambridge Spark is an education technology company that enables organisations to boost business performance by upskilling their workforce in Data and AI. They partnered with me to create a clear brand strategy aligned to meet their objectives for global expansion, and a visual identity refresh and digital relaunch across web and social media.
Brand Identity
the brand was repositioned to appeal to their newly defined target audiences as a ’CENTRE of Excellence’ at the forefront of Ai and machine learning.
Digital Relaunch
The digital relaunch establishes Cambridge Spark as specialists in leading-edge technology and Ai, while celebrating the heritage and reputation of the historical city of Cambridge.
Sales & Marketing
Cambridge Spark are among the top 5 Ai and data skills providers, offering a unique delivery of apprenticeships, bootcamps, commercial training and internal expansion programmes across rapidly expanding data and technology skills verticals. Their new marketing materials had to reflect the diversity of their courses.
Photographic Style
A bespoke photographic style was created to showcase 'K.A.T.E', their own learning portal, as the focal point by compositing their interface into stock photography. This gave Cambridge Spark the freedom to position its core product in any cultural, geographic or workplace scenario.
Brand Guidelines
Over 70% market share of Level 7 Ai Apprenticeships now belong to Cambridge Spark folLOWIng THe rebrand.
