CLS
Creating Life Stories
CLS is a FTSE 200 office and commercial property specialist owning around £1.9 billion of office and commercial space in the UK, France and Germany. They wanted to refresh their identity to mark their 30th anniversary in a way that better reflects the business they are today, and to celebrate their rich history throughout Europe.
Website & Socials
Their online presence was refreshed and redesigned to strengthen their brand for a digital-first world to coincide with a relaunch celebrating 30 years of ‘Creating Life Stories’ for themselves and their tenants.
the ‘Creating Life Stories’ tagline reflected CLs'S bold vision to be a supportive, progressive and sustainably focused commercial landlord
Launch Video
The launch video was narrated by members of the Board of Directors, celebrating their legacy and outlining their strategic vision for the future, against a backdrop of new footage of their buildings brought to life by employees interacting in their workspaces.
Brand Identity
Integral to the identity refresh was aligning CLS's strategic vision to their tenants' business objectives, reinforcing diversification in their key markets and elevating the importance of sustainability across all aspects of their business.
Brand Activation
Aligning CLS’s vision with their tenants’ stories and ambitions helped to strengthen their customer promise and connections into the future.
CLS has 83 properties throughout 4 European countries
CLS has a property portfolio covering 6.3 million square feet, valued at over £1.9 billion
Brand Book
the rebrand has driven the business forward and helped to raise their profile within the sector
