McDonald’s
Curiosity Club
The global team at McDonald’s wanted to create a new internal brand to help them embrace a culture of curiosity, whilst providing a home for explorative content and an opportunity for their internal teams and employees to explore the future together.
A concept called the ‘Curiosity Club’ was developed to inspire staff across the organisation to embrace future-facing topics and help them to build a strong network of curious employees. The central idea was to bring the outside in, giving external experts a platform to engage with employees and connect the future to the present, providing actionable insights along the way.
A concept called the ‘Curiosity Club’ was developed to inspire staff across the organisation to embrace future-facing topics and help them to build a strong network of curious employees. The central idea was to bring the outside in, giving external experts a platform to engage with employees and connect the future to the present, providing actionable insights along the way.
Employee Brand Identity
A visual identity suite for Curiosity Club was created that celebrates multiple themes, including exploration and innovation, suitable for use across everything from emails, presentations and placemaking graphics to event posters, apparel and merch.
Businesses that cultivate a culture of curiosity and learning are 17% more profitable.
Digital Activation
Embracing curiosity means unlocking organisation wide value.
Placemaking
Events
Businesses that cultivate a culture of curiosity and learning are 92% more likely to develop novel products and processes.
Brand Guidelines
“Maintaining a sense of wonder is a critical component of innovation.”
Francesca Gino, Behavioural scientist and management expert
